Last updated: 20 October 2026
Who we are
Decipher Marketing ("we", "us") is a UK performance marketing agency. We are the data controller for personal data collected through deciphermarketing.com. If you have any questions about this notice or your data, email info@deciphermarketing.com.
What we collect
- Enquiry and application details – your name, business name, email, phone number, location, trade and the answers you give in our forms.
- Booking details – the time you choose and any information you add when booking a call.
- Job applications – your CV and the details you send to us when applying for a role.
- Website usage data – IP address, device and browser information, pages viewed and actions taken, collected through cookies and similar technologies.
How we use it and why
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| Responding to enquiries, booking calls and providing our services | Steps prior to a contract / contract |
| Following up with prospective clients about our services | Legitimate interests |
| Reviewing job applications | Steps prior to a contract / legitimate interests |
| Advertising measurement and remarketing | Consent |
| Keeping the website secure and working properly | Legitimate interests |
| Meeting legal, tax and accounting obligations | Legal obligation |
We do not sell your personal data.
Who we share it with
We only share data with trusted providers who help us run our business, under contracts that require them to protect it. These include:
- Website hosting and error monitoring (Netlify, Sentry)
- Forms, call booking and CRM (Heyflow, Calendly, HubSpot, HighLevel)
- Advertising and measurement (Meta Platforms, including the Meta Pixel and Conversions API)
- Embedded video (Wistia, YouTube)
Some of these providers process data outside the UK. Where they do, we rely on appropriate safeguards such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or the UK–US Data Bridge.
Cookies
We use cookies that are essential for the site to work, plus advertising and analytics cookies (such as the Meta Pixel) that help us understand how our ads perform. Non-essential cookies are only used with your consent, and you can withdraw consent or block cookies at any time through your browser settings.
How long we keep it
- Enquiries from people who don't become clients: up to 24 months after our last contact.
- Client records: for the length of our relationship and 6 years afterwards, for legal and accounting reasons.
- Unsuccessful job applications: up to 6 months after the role is filled.
Your rights
Under UK data protection law you have the right to:
- access the personal data we hold about you
- have inaccurate data corrected
- have your data deleted
- restrict or object to how we use it, including for direct marketing
- receive your data in a portable format
- withdraw consent at any time, where we rely on consent
To use any of these rights, email info@deciphermarketing.com. We will respond within one month.
Keeping your data safe
We use appropriate technical and organisational measures to protect your personal data, and access is limited to the people who need it to do their jobs.
Complaints
If you're unhappy with how we've handled your data, please contact us first so we can put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.
Changes to this notice
We may update this notice from time to time. The latest version will always be on this page.